Assignment 1 Brief

Media Art Design 2: MMA1123

Assignment 01 (30%)

Brief:

This is an individual project. You are a creative person! Think visually!

Students are required to created two conceptual screen based artworks to provoke / stimulate their target audience emotions.

Both screen design should integrate the appropriate use of visual language and typographic meaning.

Stage01 - branstorming

Stage02 - research & facts finding

Stage03 - initial ideation and conceptualization

Stage04 - project brief

Stage05 - idea developments and process

Stage06 - screen design intergration process

Stage07 - precedence studies

Stage07 - two finalized ideas

Objective:

- To understand and explain the psychological interpretations using visual arts.

- To communicate and produce screen based visual communication using word and image effectively.

Evaluation criteria:

- Research documentation: 5%

- Creativity, idea development and sketches of ideas: 15%

- Final Artworks: 10%

Submission Format:

01 Two printed final artworks mounted on foam boards (Your name, id, artwork description printed at the back). Template will be provided.

02 A4 Sketches (landscape format): Idea development and sketches

03 CDROM:

- Digital copy of both artworks

- Digital Research documentation

- Your Name, id, artwork description + blog links (MS word)

04 Blog

Assignment Submission: WEEK 05 (might be change)