Assignment three Briefing

MEDIA ART 1 : MMA1113
Assignment 03 Brief : Digital Arts

This is an individual project. Students are required to combine the use of
expressive visuals and creative typographic to create TWO artworks based on
selected topic. Both artworks should carry two different themes
(treatment, “look and feel” and art concepts) but for the same target audience.

Please choose your potential target audience.

Submission Format:
Two 10"x10" mounted on foamboard.
CDROM (all your digital working files, research/ findings and two finals artwork)
A4 sketch

Your A4Sketch should contain:
- Project brief (Name, id, artwork title, artist statement, artwork treatment (on both artworks)
- Survey results on your potential target audience
- Any samples and reading materials related to your topic.
- Idea development (thumbnails & sketches)
+Any added segmentation is a bonus

Note:
You can always add physical experimental effects or objects
on printed artworks.

Evaluation Criteria:
Artist statement: 4%
Creative concepts and expression: 16%
Idea developments and sketches: 10%
Total: 30%
Submission: week 09


Our topic must be related to Penang. Well, I didn't join the trip to Penang but due I am born there. So,i chose "Traffic Jam" as my topic for assignment 3. Why traffic jam? Actually a small island like Penang also have a huge traffic like KL. But the beauty of the traffic jam is totally different feel when is at night and morning.