Assignment three Research Base

Here goes my research and mindmap and also the question i going to ask.




















Basically, I am asking the people how they feel about penang, what can represent penang and how they feel about Penang morning and night view while traffic jam.

Based on the survey I receive back, here is the result.

My target audience: 13 to 30 years old.

What expression represent Penang ?
- happy - 25%
- sad - 10%
- excited- 10%
- unpredictable - 55%

What color represent Penang ?
- warm - 65%
- cold- 32%
- other- 3%

Which culture represent Penang ?
- Chinese - 23%
- Malay - 20%
- Indian - 10%
- Japanese - 2%
- British - 1%
- All - 44%

Which tourist spot can represent Penang ?
- Penang Bridge - 25%
- Penang Hill -2 %
- Kek Lok Si Temple - 13%
- Gurney Drive - 10%
- Queensbay Mall - 1%
- Komtar - 49%

What you like about Penang ?
- Food - 55%
- Tourist Spot - 2%
- Landscape - 11%
- Beach - 1%
- Festival - 1%
- Shopping - 30%

You prefer day or night to enjoy Penang's landscape ?
- Day - 32%
- Night - 68%

Main Reason why night: The light on the island or roadside is beautiful.

Here is my sketch of the final artwork.

This is the 1st artwork, it shows the unpredictable different between the day and night traffic jam. Morning I draw the car as breadstick because morning people will somehow think of food while at night i draw like a dragon body because, the lights from the traffic and the side-lights will create the illusion of the dragon.

This is the 2nd artwork. This is to show the food side of Komtar that can represent Penang. The dragon behind represent the night-lights and the cakes below shows the traffic while the fairies that are eating the "Komtar" shows that people likes to eat.